Turning your size guide into a marketing asset
#4 Social Media
Having a size estimator like Calcumate on your website is a sure-fire way to improve your online reservations once people are on your website, but it can also work as a powerful traffic-driving tool across all your marketing channels.
In this post, we’re going to explore the key benefits of publicising your size guide on your social media accounts.
Another string to your bow
Like with email, this will depend on how much time and resources you dedicate to your social media accounts and whether you’re running paid ads through these channels.
Should you just want to publicise your storage calculator to your followers, a simple screenshot or screen recording of the calculator on your website can be an excellent way to showcase how you can help your potential customers. There are a lot of free tools out there that can help achieve the best image and video files for your social channels.
Key tip: making your screen recording into a gif, through a free file converter, can be a great way to produce content that works for all your accounts!
Remarkable Re-marketing
The letdown of marketing on social media is that people aren’t necessarily ‘in-market’ for storage as they’re scrolling through their feed, meaning you’re not going to get the same kind of response as your Google ads.
However, what about those people that have been to your site but didn’t reserve a unit? It’s very easy to create an audience on your Facebook, Twitter & LinkedIn ad accounts for those that have visited your website within the last 7, 30 or 90 days. With these audiences, it’s a chance to provide selling points they may have missed the first time on your website… like your storage calculator!
Summary
Firstly, regardless of how sophisticated your social media strategy is, your storage calculator can be a great way to gain traffic to your website.
Secondly, the calculator can be a very important way to follow up with people that came to your website but then dropped off without becoming a lead or reserving a unit. Perhaps because they weren’t sure what sized storage unit they needed…
Related Posts
Check out our other posts on how your size estimator can improve your SEO, pay-per-click & email marketing.