Turning your size guide into a marketing asset
#3 Email
Having a size estimator like Calcumate on your website is a sure-fire way to improve your online reservations once people are on your website, but it can also work as a powerful traffic-driving tool across all your marketing channels.
In this post, we’re going to explore the key email marketing (EDM) benefit of having a size guide on your website.
Rekindling dormant leads
Uncontactable leads? Maybe they’re busy during your office hours, or perhaps they simply prefer not to book anything over the phone.
We know from the UK Self-Storage Associations’ 2022 industry report* that the preferred method for making a self-storage enquiry or reservation is online. However, 65% of those surveyed also claim to need help choosing the right-sized storage unit…
If they don’t want to speak with a team member, and they don’t know what sized unit they need, then it sounds like the perfect solution would be an email follow up with a link to your storage calculator!
This is how TAXIBOX have chosen to follow-up with uncontactable leads. Being able to reach out with a resource tool that will help educate them before they make a purchase is a far bigger draw than the simple ‘Hey, don’t forget about us!’ emails that are likely already clogging up their inbox.
Key tip: Consider when you want your emails to be sent, timing can be crucial. Perhaps your potential customers like to do their life admin before work, or maybe in the evening after putting the kids to sleep. You and your team might have regular working hours, but that doesn’t mean your emails have to stick to them as well!
Summary
Firstly, whether it’s a long-forgotten lead or new contact that you simply can’t pin down, following up with regular emails is a must.
Secondly, make sure you strategically time the sending of your emails to minimise the chance of them being ignored.
Related Posts
Check out our other posts on how your size estimator can improve your SEO, pay-per-click & social media marketing.
*The SSAUK’s full 2022 industry report can be downloaded free here.