Moving Survey Results



Survey Results – May 2022


Earlier in the year, we emailed 5,000 Moving companies across North America, to find out how they currently receive and interact with online leads.

Firstly, thanks to all that took the time to complete the survey, your insights have allowed us to adapt our moving calculator to better serve your customers.

Here’s what you said…


Which services do you offer?

This survey was conducted by Calcumate in 2022.

Just over 1 in 3 of you only provide moving as a service, with 62% offering temporary storage as well, in some form.

Calcumate was originally setup for self-storage, but we quickly saw that we needed to create a new product in order to offer a successful moving estimator.


How many of your leads come from your website?

This survey was conducted by Calcumate in 2022.

This was an interesting insight, only 1 in 5 said most of their inquiries came from their website.

This is a stark contrast to the self-storage industry, where we know 55% of customers prefer to book online.

With a universal trend for people to complete more activities digitally, and having to make fewer phone calls in the process, this shows there’s an opportunity for the moving industry to gain more leads through an improved web platform.


What information do you need
BEFORE you can provide a quote? Top 3:

This survey was conducted by Calcumate in 2022.

The results from this question led to a re-vamp of our moving estimator. Knowing that you need the list of items from the customer meant we setup a way to supply this information to you directly from our calculator.

Not only do we now supply you with a high-quality lead, but we also show you the list of items they’re looking to shift.


What information do you supply in a quote? Top 3:

This survey was conducted by Calcumate in 2022.

This information was also highly useful. We’ve now added features to our moving calculator which allow you to display all this information to your potential customers.

They say what they need hauling, we show them…
1. How much it could cost them
2. How long it will realistically take
3. How many movers would be required

All set to your own business model.


Interested in finding out how Calcumate could bring you more customers?
Book a 30-minute demo and you can have our moving calculator on your website the same day!