Turning your size guide into a marketing asset
#1 SEO
Having a size estimator like Calcumate on your website is a sure-fire way to improve your online reservations once people are on your website, but it can also work as a powerful traffic-driving tool across all your marketing channels.
In this blog post, we’re going to explore the key SEO benefits of having a size guide on your website.
Ranking for key searches
According to Google’s keyword planner, the number of searches for ‘Storage unit sizes’ has increased 49% in the last 3 months and 175% in the last year. Latest figures: July 2022
You should want your website to be ranking for searches like this. While the searcher might not be at the point where they’re ready to book, getting your business in front of them early in their storage journey is a brilliant way to beat your competitors past the post.
The best part is, to ensure your site is ranking for these types of searches, you only need to tweak your existing size estimator page – so there’s no need to build out more pages or new content. All you have to do is ensure your page is technically setup well.
Key tip: Make sure to include phrases like ‘unit sizes’ and ‘storage guide’ in the metadata of your size guide page, to help Google know why to rank your page.
Engagement is the new metric of the day
Not only does your storage calculator help to bring more people to your website, but it’s also a tool they engage with. Search engines are putting a greater significance on ‘user engagement’ as a metric for their rankings and having a storage calculator is great for this. The reason is that, because it’s a highly interactive tool, people can spend a good few minutes adding all the items they want to put into storage.
Having users coming to your website with a high number of ‘click interactions’ plus a lengthy ‘time on page’ is a textbook recipe for strong SEO!
The importance of user engagement on your website is only expected to grow too. If you’ve already looked at your website on Google Analytics 4, you will have spotted that Search Engines aren’t just looking at the number of user sessions, but the number of those sessions that had some form of engagement.
Other metrics Google is using to distinguish your user experience:
- Average engagement time per session
- Engaged sessions per user
- Events per session
- Engagement rate
- Event count
The more you can do to keep people clicking/tapping through your website, the better your rankings will be.
Summary
Firstly, search queries about storage unit sizes have high search volume and you should be targeting them.
Secondly, Google is looking at how much people are interacting with your website, so it is crucial to make it as engaging as possible.
Related Posts
Check out our other posts on how your size estimator can improve your pay-per-click, email & social media marketing.