Turning your size guide into a marketing asset<\/strong><\/strong><\/h1>\n\n\n\n
#4 Social Media<\/strong><\/h1>\n\n\n\n
Having a size estimator like Calcumate on your website is a sure-fire way to improve your online reservations once people are on your website, but it can also work as a powerful traffic-driving tool across all your marketing channels.<\/p>\n\n\n\n
In this post, we\u2019re going to explore the key benefits of publicising your size guide on your social media accounts.<\/p>\n\n\n\n
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Another string to your bow<\/strong><\/h2>\n\n\n\n
Like with email, this will depend on how much time and resources you dedicate to your social media accounts and whether you\u2019re running paid ads through these channels.<\/p>\n\n\n\n
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Should you just want to publicise your storage calculator to your followers, a simple screenshot or screen recording of the calculator on your website can be an excellent way to showcase how you can help your potential customers. There are a lot of free tools out there that can help achieve the best image and video files for your social channels.<\/p>\n\n\n\n
Key tip: making your screen recording into a gif, through a free file converter, can be a great way to produce content that works for all your accounts! <\/p>\n\n\n\n
Remarkable Re-marketing<\/strong><\/h2>\n\n\n\n
The letdown of marketing on social media is that people aren’t necessarily ‘in-market’ for storage as they’re scrolling through their feed, meaning you’re not going to get the same kind of response as your Google ads.<\/p>\n\n\n\n
However, what about those people that have been to your site but didn’t reserve a unit? It’s very easy to create an audience on your Facebook, Twitter & LinkedIn ad accounts for those that have visited your website within the last 7, 30 or 90 days. With these audiences, it’s a chance to provide selling points they may have missed the first time on your website… like your storage calculator!<\/p>\n\n\n\n
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Summary<\/strong><\/h2>\n\n\n\n
Firstly, regardless of how sophisticated your social media strategy is, your storage calculator can be a great way to gain traffic to your website.<\/p>\n\n\n\n
Secondly, the calculator can be a very important way to follow up with people that came to your website but then dropped off without becoming a lead or reserving a unit. Perhaps because they weren’t sure what sized storage unit they needed…<\/p>\n\n\n\n
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